So let’s say that you are a business owner. You are male, 40-something, addicted to SportsCenter and the Simpsons. Oh, and you own a women’s shoe store. You decide to advertise on television and figure ESPN and Fox News are can’t-miss, so that’s the best place to advertise. You’ll see your store’s commercials on air all the time!
Just one problem. You don’t shop at your women’s shoe store. You are a guy, remember?
I bet you never realized the indoctrination power of ads….it’s the unconscious side of the marketing force. We refer to tissue as “Kleenex” and any type of digital video recording as “TiVo”. How about “Coke”, “ChapStick”, “Scotch Tape” or a “Band-Aid”? continue reading »
Think you have a good handle on your marketing plan? Think you are an expert on every customer? Think you can manage it all, even without training or experience? Think you can handle the truth?
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