Think you have a good handle on your marketing plan?  Think you are an expert on every customer?  Think you can manage it all, even without training or experience?  Think you can handle the truth?

YOU CAN’T HANDLE THE TRUTH!

Most businesspeople are convinced that they can properly market themselves.  Marketing is a science and an art form…and it’s not something that comes naturally to everyone.  It’s also not easily taught (remember “Those who can, do; those who can’t, teach”), but it can be understood through observation and experience.  I hated my marketing classes in college because they taught using phrases like “USP” (“Unique Selling Proposition”) and “The 4 P’s of Marketing” (Price, Place, Product, and Promotion).  No one in the real world uses these!  That’s not to say that “The 4 P’s” aren’t based in valid points, but spouting off marketing jargon doesn’t make you knowledgeable.  It just makes you sound like a regurgitated textbook.

Luckily, I’m here to fix that.  I’m going to teach you how to base your marketing and advertising plans on real logic, not textbook nonsense. And the first thing I’m going to teach you is that there is no magic bullet.  There is no perfect medium, fail-proof formula, or instant fame.  So stop trying to place your message in every other form of media, solely looking for the “One” that’s going to serve your every purpose.  Stop doing what others have done, assuming you will automatically have the same success.  Stop trying to be the next “You-Tube Sensation”…it only happens on accident.

Good marketing plans, however, are no accident.  Here, I will show you the good, the bad, and the horrendous, and I will teach you how to avoid the botched experiments and find the perfect formulas.  Read on…