The terms Marketing and Advertising are NOT interchangeable terms.  They aren’t even close to describing the same thing.  This is perfectly illustrated by Businessdictionary.com. The term marketing yields a large paragraph of definitions; it’s basically everything from concept to consumer, including all the touchy-feely stuff like values, creating need, satisfaction levels, and the lovely-yet-elusive notion called branding.  Advertising is defined in just five words — continue reading »