The terms Marketing and Advertising are NOT interchangeable terms.  They aren’t even close to describing the same thing.  This is perfectly illustrated by Businessdictionary.com. The term marketing yields a large paragraph of definitions; it’s basically everything from concept to consumer, including all the touchy-feely stuff like values, creating need, satisfaction levels, and the lovely-yet-elusive notion called branding.  Advertising is defined in just five words — continue reading »

I bet you never realized the indoctrination power of ads….it’s the unconscious side of the marketing force. We refer to tissue as “Kleenex” and any type of digital video recording as “TiVo”.  How about “Coke”, “ChapStick”, “Scotch Tape” or a “Band-Aid”?  continue reading »

Think you have a good handle on your marketing plan?  Think you are an expert on every customer?  Think you can manage it all, even without training or experience?  Think you can handle the truth?

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